Start an online 'coaching' business they said.... It will be easy they said. #ugh
Growing your business is hard—especially when you’re doing “all the right things” but still not seeing traction.
You’ve got offers.
You’ve shown up.
You’ve even invested in programs that promised results. But if your growth has stalled, it’s not because you’re missing one thing. It's because a few key pieces are just off enough to cost you leads, subscribers, and sales.
And here’s what most programs don’t tell you:
It’s not just a visibility issue.
It’s a brain filter issue.
Your audience doesn’t notice what doesn’t feel immediately relevant to the problem they’re trying to solve.
And you’re filtering out the very strategies that would actually move you forward—because they don’t feel familiar yet.
That’s why you don’t need another tactic.
You need a RAS-Ready Roadmap™—a step-by-step system that helps you get seen, add subscribers (and leads),
and attract more people who are genuinely interested in your offers…
by aligning your message with how buying decisions are actually made.
(Because more visibility only works when your strategy is aligned to actually convert it.)
Ideas and to-dos are whirling in your head.
You know there are people who need your help
You are sure what you want to offer, but wait...no...on second thought, you’re really not 100% sure.
Every week you're micro-pivoting with yet another new plan and DIYing it.
You’re overwhelmed pretty much daily thinking “Where do I start? What do I do NEXT so I can bring in leads and clients?
How do I create something that’s different from my competition?
And is it possible to be known for my expertise and not my dance moves?
Are you really crystal clear on exactly who you want to serve and how you want to show up online? (the answer may not be what you think).
You have tons of things to say, but don't know how to make it all fit together.
You have your ideal client in mind but keep questioning yourself...
"How do I find them and better yet, how do they find me?”
It’s the overload of information that creates confusion.
The more you try to learn, the harder it gets to decide.
You keep asking yourself: “What should I do next?”
But the real problem is: none of it feels clear enough to commit to. That’s not a mindset issue. That’s your brain trying to protect you from wasting time—again.
their strategy wasn’t landing—and how to fix what’s actually holding them back...
That’s why I created the Visibility Incubator™
—not a patchwork of downloads, but a high-impact, AI-powered system built around the
RAS-Ready Roadmap™: A messaging and lead generation strategy aligned with how buying decisions are actually made. So your content connects. Your message sticks. And your business finally moves forward—consistently. This is where scattered effort turns into strategic traction. It’s time to grow with clarity, lead with confidence, and build a business that moves—on purpose, and on your terms.
What I got was a flashy promise, a surface-level strategy, and a coaching experience that treated me like a transaction—not a person.
Because if I could fall into that trap with my background and experience? I knew others were, too. That’s also when I started combining the neuroscience training I used to teach audiences and corporate clients with lead generation strategy and buyer psychology—so the messaging finally matched how people think, decide, and take action. And that’s why I’m so relentless about what I teach now. I’ve already paid the price—literally—for what doesn’t work. So you don’t have to.
That’s why your business can’t run on recycled advice or shallow tactics.
Before you scale, pivot, or launch again—you need foundations that hold.
You aren’t a content creator….you are a business owner. Your experience and expertise are unique.
You just need to translate what you’re doing into a simple and repeatable online business growth strategy.
If you’re wide-eyed and nodding your head…keep reading.
Here’s how you can work with me to grow your business online & spend more of your time doing you…
Perfect if you’re ready to implement at your own pace—but still want structure, community, and expert eyes on your work.
You’ll get access to the full RAS-Ready Roadmap, custom GPTs to streamline your strategy, and twice-monthly meetups to keep you moving.
We’ll layer in quarterly planning, access to the Mental Shift Room (part mindset reset, part strategic Q&A), and networking that actually feels human—not awkward Zoom rooms. This is smart support—without the overwhelm.
Want results even faster—with a coach in your back pocket? Ascension includes everything inside Growth, plus direct 1:1 support via Slack.
This is for the business owner who wants next-level guidance, personalized feedback, and the kind of accountability that keeps you focused and in forward motion.
We’ll work closely together to refine your strategy, tweak your messaging, content strategy, offers and build a business that actually fits your life.
If you have tried to figure it out by yourself and are ready to let go of struggling so you can feel more in the flow of your business – know there are options.
Does it require work? Yes. Suffering? Nope.
Build a business you love that’s in alignment with the vision you have for your life Without...
You COULD keep hacking away at your own marketing/sales plan … downloading another freebie, hoarding blog posts for reference, and snapping every screenshot for that desktop collage you’ve got going on.
OR you could take the shortcut...
Uncover your niche, clarify your message, and craft a brand that speaks to how your audience actually thinks. Using the Brand that Sells Blueprint and custom GPTs, you’ll align your positioning with the beliefs, biases, and decision filters that drive conversions. This isn’t surface-level branding—it’s psychology-backed strategy that makes your value clear, relevant, and impossible to ignore.
SIMPLIFY WITH SYSTEMS
The Savvy & Simple Systems Structure helps you create rinse-and-repeat workflows that support your growth. From content planning in Notion to easy-to-use launch checklists, you’ll stop juggling and start streamlining—so you can focus on revenue-driving work (not reinventing the wheel every week).
It’s time to turn your expertise into income. With the Power of 3 Offer Formula and GPT-powered support, you’ll create (or refine) a suite of irresistible offers that meet your audience where they are. Whether you sell 1:1, courses, or micro offers (or need help with that lead magnet that makes your audience think "take my email please!", we’ll help you boost your revenue with strategy that sticks.
When your content gets ignored, it’s not a quality issue—it’s a brain filter issue. Using the Content to Connections Marketing Map, you’ll create emails, lead magnets, and posts that match what your audience’s RAS is already searching for. With the help of AI and custom GPTs, we’ll turn your ideas into content that’s not just scroll-stopping—but conversation-starting.
MINDSET MASTERY
Your thoughts create your outcomes. Inside the Incubator, you’ll learn how to spot subconscious blocks, push past fear, and build the confidence to show up with authority. We blend mindset with strategy—so you not only know what to do, but actually follow through and become the version of you who does it.
No matter which level of the Visibility Incubator™ you choose, you’ll get access to the full system designed to help you think clearly, build strategically, and implement without spinning your wheels. From brainstorming to branding to bold execution—
it’s all here. The only question is: Which level of support will
help YOU get results faster?
That’s why we focus on helping you get clear on:
>>What you offer
>>The transformation it creates for your clients
>>The direction you want to grow
And how to articulate it in a way their brain is already primed to notice, trust, and act on.
There is nothing worse than joining a membership or buying a program and NOT being able to ask questions, The monthly sessions are part training, part Q&A and part mastermind where we will deep dive into one topic. You'll get feedback and support on the strategies and to do's you need the most help with.
Take the overwhelm out of the content creation process with the help of AI and custom GPTs so you know exactly what to post (and when to post) based on your visibility goal for that month. Imagine getting your content done in one session instead of creating it each day/week?
You'll have access to a private community of like minded business owners to ask questions, share ideas, and get feedback when you get stuck so you have that extra level of accountability in your biz. This is SO IMPORTANT to your success.
Entrepreneurs can be each other's best strategic collaborators so we are making that connection for you.
Take control of your mindset and kick procrastination to the curb with the Unfiltered Planning System. This bold, no-BS approach helps you get focused, stay consistent, and make serious progress—without drowning in a million to-dos. You’ll learn how to use the 90-Day Sprint method to set bold goals, build 1% habits, and track the wins that actually matter. One bold step at a time.
The library is full of resources you can immediately apply to elevate and grow your business online.
◾️ Canva Templates
◾️ Brand Boards
I was overwhelmed, unsure where to start, and constantly second-guessing how to bring my work online. Joyce helped me cut through the noise and finally create a strategy that felt true to me—and actually worked. I built my email list, clarified how I show up, and started marketing in a way that doesn’t drain me. The tools, prompts, and support made everything easier. If visibility has ever felt like a heavy lift, Joyce is the person who will help you cut the crap and do it your way—with strategy, not hustle.
TOO MANY 'COACHES' GET CAUGHT IN THIS FAMILIAR TRAP...
They post nonstop, follow every guru, and binge every lead magnet and free workshop...but barely implement—because nothing’s actually designed to help them make decisions, take action, or stay consistent.
Building a business takes work, yes. But it shouldn’t feel like trying to piece it together with duct tape and screenshots.
If you know:
→ You need to ask real questions (not just guess)
→ You need feedback that’s timely and useful
→ You need someone to show you the right order—not just what’s trending
Then the Visibility Incubator™ was made for you.
Just imagine what could shift in your business in the next six months—when you finally have the strategy, tools, and support to keep going.
Chosen with great care to MAXIMIZE your progress
1:1 ONBOARDING CALL
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WHICH ViSIBILITY INCUBATOR™️ OPTION WILL HELP YOU BE the MOST SUCCESSFUL?
GROWTH
$997
12-Month Group Program
(full pay or monthly payment plan option)
• VISIBILITY COLLECTIVE (INNER CIRCLE)
This is your behind-the-scenes support crew. Ask questions, share ideas, get real feedback, and collaborate with business owners who are doing the work—just like you.
•VISIBILITY JUMPSTART
• 1:1 ONBOARDING CALL
Your private 1:1 call with me will help you create a 90-day plan customized to your business, ensuring you start off with clarity and confidence.
ASCENSION
$*
*1:1 Support By Application Only
(we have options so let's chat to ensure the best fit for your biz)
• INCUBATOR FOUNDATIONS PROGRAM
These monthly co-working sessions are part training, Q&A and part mastermind, where we will deep dive into one topic. You'll get feedback and support on the foundation strategies you need the most help with.
Along with the Incubator portal, you'll also have access to the Visibility Builders Society portal plus the monthly Q&A call, Nervous to Natural session, Special Edition Content Drop live session and more!
• CONTENT PLANNING
• VISIBILITY COLLECTIVE (INNER CIRCLE)
Think of this as your plug-and-play marketing vault. You’ll get access to nearly every digital product in our shop—email templates, Canva files, sales page outlines, pop-up launch kits, swipe files, and more.
• VISIBILITY JUMPSTART
• 1:1 ONBOARDING CALL
• PRIVATE COACHING SUPPORT
*By application only
You don’t need spammy tactics, complicated funnels, or endless content to grow. Real momentum comes from real connection—when your message lands, your offers resonate, and your audience gets what you do.
And when you pair that with smart collaborations? You can add
hundreds of targeted subscribers (and leads) to your list—fast.
No dancing. No chasing. Just visibility that works.
Why Struggle When You Can Take the Shortcut instead...
WHICH ViSIBILITY INCUBATOR™️ OPTION WILL HELP YOU BE the MOST SUCCESSFUL?
GROWTH
$997
12-Month Group Program
(full pay or monthly payment plan option)
• VISIBILITY COLLECTIVE (INNER CIRCLE)
This is your behind-the-scenes support crew. Ask questions, share ideas, get real feedback, and collaborate with business owners who are doing the work—just like you.
•VISIBILITY JUMPSTART
•UNFILTERED PLANNING SYSTEM
• 1:1 ONBOARDING CALL
Your private 1:1 call with me will help you create a 90-day plan customized to your business, ensuring you start off with clarity and confidence.
ASCENSION
$*
*1:1 Support By Application Only
(we have options so let's chat to ensure the best fit for your biz)
• INCUBATOR FOUNDATIONS PROGRAM
These monthly co-working sessions are part training, Q&A and part mastermind, where we will deep dive into one topic. You'll get feedback and support on the foundation strategies you need the most help with.
Along with the Incubator portal, you'll also have access to the Visibility Builders Society portal plus the monthly Q&A call, Nervous to Natural session, Special Edition Content Drop live session and more!
• CONTENT PLANNING
• VISIBILITY COLLECTIVE (INNER CIRCLE)
•VISIBILITY JUMPSTART
•UNFILTERED PLANNING SYSTEM
• 1:1 ONBOARDING CALL
• PRIVATE COACHING SUPPORT
*By application only
Do I Need to Be Tech Savvy to Use Custom GPTs?
We designed the custom GPTs in the Incubator to do the heavy lifting. You’ll need to answer questions in Google documents so AI can better understand you, your goals, your audience, and the offers you want to create. We'll guide you through the process with over-the-shoulder video tutorials, plus you'll get support in our co-working sessions.
Absolutely not! The Visibility Incubator is designed for those with a smaller audience or those who’ve been struggling to grow. We focus on genuine visibility, not just numbers. You'll learn strategies to connect authentically with your audience, leverage strategic collaborations, and grow your email list. Our approach ensures you build meaningful connections (even if you're an introvert).
If you're overwhelmed by building your business, struggling to stand out, or frustrated by even knowing where to start, the Visibility Incubator is for you. This program offers a clear, step-by-step approach to help you overcome these challenges. If you're ready to build confidence, implement effective strategies, and see real results, then the Visibility Incubator is the right fit.
Depends on how you define a beginner.
Can you imagine the sense of relief you will feel when you actually start moving in a direction that feels right and you have a clear framework to follow?
Growing your business is about to get a whole lot easier, and fun!
JOYCE LAYMAN & LAYMAN COLLECTIVE LLC - ALL RIGHTS RESERVED - TERMS & CONDITIONS